JOB REQ #: P-1205
DATE POSTED: 11/7/2013
TITLE: HTML Email Producer DEPARTMENT: Digital Marketing Products Svc TYPE OF POSITION: Management, Full Time
The Digital Marketing Services Department collaborates with local and national teams to maximize engagement and revenue in three key digital areas:
Platform strategy and execution: recommend and drive technology due diligence and platform strategy specializing in one-to-one relationship building which includes four core platforms: CRM, marketing automation, e-mail, social media, digital analytics and integration with CMS.
Direct Marketing Strategy and Execution: recommend and execute digital marketing and social media/community management (online, email, mobile, social) to increase one-to-one relationship engagement and revenue. Aggregate data across platforms to recommend strategies and to maximize effectiveness for local, national and CDP.
Engagement and Content Strategy and Execution: recommend and execute digital content and new media strategies to help drive engagement and increase one-to-one relationship building and revenue.
Under the supervision of the Associate Director of Digital Marketing the Digital Marketing HTML Producer’s primary goal is to leverage the day-to-day usage of the WGBH.org platform ecosystem, including e-mail, marketing automation, mobile, social, web publishing, and others as needed, to ensure that DMS meets revenue and engagement goals for WGBH. The ideal person for this role is an html production expert, for both email and web pages, who excels at executing marketing email.
The Digital Marketing Email Producer works closely with the entire Digital Marketing Services team to ensure that our online goals are met by utilizing the WGBH.org platform ecosystem.
This role gathers creative assets, such as copy and images, and utilizes them to construct email and webpages, as well as scheduling and executing test sends, deployment of email and verification of sends.
This role will finalize design assets in support of DMS, including construction of email and webpages in Dreamweaver and/or hardcoding HTML webpages to meet design standards.
This position will support the execution of client’s digital fundraising and engagement campaigns. They will support overall DMS work as a service bureau, including creation of new HTML email templates for clients based on Photoshop design mock-ups.
Additionally this role will execute email campaigns and generate reports. Troubleshoot HTML rendering issues and make suggestions for coding improvements to enhance the renderability across a wide range of popular email clients (Outlook, Hotmail, Yahoo!, Gmail etc.). Conduct quality assurance reviews, including monitoring of metrics, and other activities to ensure the accuracy and timeliness of email deployments.
This position will also assist with website a/b tests via Optimizely software, including replacing or altering graphics, text alterations and other experiments as directed. Gather data and generate reports from a/b tests.